Eliminate Guesswork From
Online Apparel Shopping
The Universal Fit Identity for Digital Commerce
FitKey is building the infrastructure layer for fit-based commerce by creating a universal, AI-powered sizing identity that works across retailers, brands, and platforms.
Our technology helps consumers shop with confidence while enabling retailers to reduce return rates, improve conversion, and unlock new purchasing behaviors across digital commerce.
$2.0M
SAFE Target
$50B+
Addressable Issue
AI-SaaS
Architecture
Michael Kors
Men's Passport Slim-Fit Dress Shirt
Color: White
Download Our Pitch Deck!
Macro Thesis Overview
Retail Infrastructure Built for the Next Decade
A massive, expanding sector directly impacted by structural scaling inefficiencies.
Up to half of ordered inventory is sent back due to size uncertainty, destroying margins.
Billions of capital vaporized directly on return shipping, processing, and inventory waste.
Converting passive window-shoppers into active, high-confidence transactors.
Traditional vs FitKey
Comparing outdated sizing layers with the universal standard
Generalized Sizing Label (S, M, L)
Inconsistent across manufacturers. Forces customers to bracket-order.
Portable & Anonymous FitKey
Single encrypted identifier mapped natively to raw garments specs.
Cross-Retailer Portability
No re-measurement. Instantly works across participating stores.
About FitKey
Transforming Digital Shopping via Universal AI Fit Identity
FitKey Technologies is a consumer technology and SaaS company transforming how people shop for clothing online through a universal fit identity powered by artificial intelligence. The company captures precise body measurements and maps them directly to garment specifications across brands, allowing consumers to know what fits before they buy.
Unlike traditional sizing tools that rely on generalized labels like small, medium, or large, FitKey creates a portable and anonymous โFitKeyโ that works across participating retailers and marketplaces.
The platform is designed to reduce return rates, increase conversion, improve customer satisfaction, and create a new category of identity-driven commerce.
The Problem
The Billion-Dollar Friction of Inconsistent Sizing
The online apparel industry continues to struggle with inconsistent sizing standards across brands, creating massive friction for both consumers and retailers while creating a severe environmental burden.
High Return Rates & Bracketing
Consumer reliance on "bracketing" (ordering multiple sizes of the same item) is at an all-time high due to lack of purchasing sizing confidence.
Capital-Intense Reverse Logistics
Billions of dollars are lost annually directly to return shipping, restructuring warehouses, and liquidated stock inefficiencies.
Devastating Environmental Toll
Reverse transportation and discarded packaging generate over 15 million metric tons of CO2 emissions annually, with billions of pounds of returned clothing ending up straight in landfills.
Value Opportunity & ROI Simulator
Estimate how much revenue and carbon footprint offset FitKey unlocks for a standard enterprise retailer partner.
FitKey Target Improvement
$2,625,000
Direct Profit Saved Per Year (based on 30% return reduction)
Estimated Conv.
+12.5%
COโ Reduced
288,750 kg
SaaS Fee Cap
$180K/yr
Our Solution
Standardizing Sizing with a Portable Sizing Layer
FitKey delivers a universal, AI-powered fit identity that translates body measurements into accurate garment-level recommendations across brands and retailers.
The platform creates a seamless sizing experience that improves both consumer purchasing behavior and retailer economics.
AI Body Extraction
Extracts metrics from minor consumer inputs instantly.
Cross-Brand Identity
Universal Fit ID operating across digital shops.
Garment Fit Matching
Calculates fit down to specific pattern measurements.
Privacy-First Anonymity
Consumer data remains secure, private, and decoupled.
Portable & Reusable
Easily shared, stored, and verified in real-time.
Sharing & Gifting API
Send perfectly sized gifts to friends securely.
Services & Platform Architecture
Retailer SaaS Platform
Enterprise infrastructure allowing retailers to integrate FitKey directly into checkout and product pages for real-time fit recommendations.
AI Fit Translation Engine
Proprietary technology that maps user measurements directly to garment specifications across multiple brands.
Consumer Mobile Platform
Freemium application enabling users to create, manage, and share their FitKey identity with partners and friends.
Retail Analytics & Insights API
Advanced sizing analytics for retailers to reduce returns, optimize inventory, and improve conversion performance with simple API integrations.
Market Opportunity
Capitalizing on a Growing Global Retail Paradigm
FitKey operates within one of the largest and fastest-growing sectors in global e-commerce. As online shopping adoption accelerates globally, the demand for personalization, convenience, and return reduction continues to grow rapidly.
Multi-Stream Business Model
Designed for highly scalable recurring growth and compounding network effects.
Retailer SaaS Subs
Tiered monthly or annual licensing fees based on volume of checkouts processed.
Consumer Premium
Paid features, bespoke closet coordination tools, and early styling recommendations.
API Licensing
Monetizing specialized developer tools for third-party designers and e-commerce platforms.
Retail Analytics
Rich sizing analytics on shopper demand trends sold directly back to suppliers.
Traction & Validation
Current Progress & Milestones Achieved
FitKey has established critical early-stage validation, laying the groundwork for widespread consumer and commercial integration.
Functional AI Product Complete
Completed development of our base recommendation system and proprietary AI fit generator pipeline, verified on robust baseline garment datasets.
Operational Fitting Engine
Engine capability expanded to calculate multi-brand body geometry translation metrics automatically without manual profile changes.
Retailer Partnership Conversations
Active high-level discussions underway with early-stage pilot fashion brands to launch embedded e-commerce integrations before public scale.
Raising $2 Million SAFE
to Fuel Strategic Growth
FitKey is raising capital to drive key technical and customer acquisition benchmarks over the next 18 months. Having been entirely founder-funded to date, we are actively engaging with selective, strategic investors aligned with the future of digital commerce.
Our Strategic Capital Allocation Plan:
Become a Strategic Partner
Contact Josh Aisen directly to learn more about the SAFE details, cap tables, and legal compliance structures.
โ Complete functional proof-of-concept product already completed
โ Fully mapped regulatory & anonymous privacy-first compliance framework
โ Established and documented early developer API sandbox tools
Vision Statement
"To establish the global foundation layer for personalized, decentralized digital apparel commerce."
Over time, FitKey plans to expand beyond sizing infrastructure into personalized commerce, gifting ecosystems, predictive shopping intelligence, and next-generation retail experiences powered by data-driven fit technology.
Meet the Visionariesย
Joshua Aisen
Founder & CEO
Former U.S. Naval Officer with
experience consulting for major
defense and technology
companies. Leads vision, strategy,
and execution.
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Blazej Stachowiak
Co-Founder & CTO
Milena Encheva
Chief
Partnerships Officer
Retail Infrastructure
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FitKey is positioned at the intersection of AI, e-commerce, consumer identity, and retail technology. We're solving e-commerce's costliest inefficiencies.
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Schedule a meeting with Founder & CEO Josh Aisen